BABY SISTERS — CASE STUDY
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Redesigning a childcare booking platform to rebuild trust, surface
pricing, and unlock a previously excluded B2B segment.

Designer: Mila (Camila Levin) — Senior Product Designer
Live page: https://milas.world/work/baby-sitters

OUTCOMES
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- +122% customers
- 4.8★ average rating
- −30% drop-off in the booking funnel

PROBLEM
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The previous flow forced sign-up before pricing was visible and made
parents feel locked in before they understood the offer. Drop-off in the
booking funnel was high, and trust signals were weak — sitters' profiles,
verification, and cancellation terms were buried or missing.

APPROACH
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- Surface transparent pricing up-front, before any sign-up wall.
- Rebuild the booking flow around trust signals: verified sitters, clear
  cancellation terms, real reviews.
- Differentiate the two parent needs — regular recurring care and
  occasional one-off bookings — with dedicated flows instead of one
  forced funnel.
- Open a B2B entry point for corporate childcare benefits, a segment the
  old product excluded by design.

WHAT SHIPPED
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- New homepage with clear value prop and pricing visibility.
- Redesigned booking flow (occasional and regular) with progressive
  disclosure instead of a forced wall.
- Sitter profiles with verification, reviews, and availability.
- B2B landing and entry point for corporate partners.

ROLE
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Lead product designer — research, IX, visual design, and design-system
work. Partnered with PM, engineering, and the client's internal team.

LINKS
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- Home: https://milas.world/
- Work index: https://milas.world/work
- About: https://milas.world/about
- Full machine-readable profile: https://milas.world/llms-full.txt