# Baby Sisters — Case Study

Redesigning a childcare booking platform to rebuild trust, surface
pricing, and unlock a previously excluded B2B segment.

## Outcomes

- **+122%** customers
- **4.8★** average rating
- **−30%** drop-off in the booking funnel

## Problem

The previous flow forced sign-up before pricing was visible and made
parents feel locked in before they understood the offer. Drop-off in the
booking funnel was high, and trust signals were weak — sitters' profiles,
verification, and cancellation terms were buried or missing.

## Approach

- Surface transparent pricing up-front, before any sign-up wall.
- Rebuild the booking flow around trust signals: verified sitters, clear
  cancellation terms, real reviews.
- Differentiate the two parent needs — **regular** recurring care and
  **occasional** one-off bookings — with dedicated flows instead of one
  forced funnel.
- Open a B2B entry point for corporate childcare benefits, a segment the
  old product excluded by design.

## What shipped

- New homepage with clear value prop and pricing visibility.
- Redesigned booking flow (occasional and regular) with progressive
  disclosure instead of a forced wall.
- Sitter profiles with verification, reviews, and availability.
- B2B landing and entry point for corporate partners.

## Role

Lead product designer — research, IX, visual design, and design-system
work. Partnered with PM, engineering, and the client's internal team.

## Links

- Home: https://milas.world/
- Work index: https://milas.world/work
- About: https://milas.world/about
- Full machine-readable profile: https://milas.world/llms-full.txt