Baby Sisters — Case Study

Designer: Mila (Camila Levin) — Senior Product Designer. Live page: milas.world/work/baby-sitters

Outcomes

• +122% customers
• 4.8★ average rating
• −30% drop-off in the booking funnel

Problem

The previous flow forced sign-up before pricing was visible and made parents feel locked in before they understood the offer. Drop-off was high, and trust signals — sitter profiles, verification, cancellation terms — were buried or missing.

Approach

• Surface transparent pricing up-front, before any sign-up wall.
• Rebuild the booking flow around trust: verified sitters, clear cancellation terms, real reviews.
• Differentiate the two parent needs — regular recurring care and occasional one-off bookings — with dedicated flows.
• Open a B2B entry point for corporate childcare benefits, a segment the old product excluded by design.

What shipped

• New homepage with a clear value prop and pricing visibility.
• Redesigned booking flow (occasional and regular) with progressive disclosure.
• Sitter profiles with verification, reviews, and availability.
• B2B landing and entry point for corporate partners.

Role

Lead product designer — research, IX, visual design, and design-system work. Partnered with PM, engineering, and the client’s internal team.